TEACHING CASE

Pivoting for success: How Integrated Micro Products competed and thrived in telecommunications

This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.


Authors

Mark I’Anson & Savvas Papagiannidis (Newcastle University, Business School)

Mark I’AnsonSavvas Papagiannidis


Mark I’Anson was the 2004 visiting Goldman Professor of Innovaton & Enterprise at Newcastle University Business School.

How to Cite

I’Anson, M. & Papagiannidis, S. (2023) Pivoting for success: How Integrated Micro Products competed and thrived in telecommunications. In S. Papagiannidis (Ed), Goldman Teaching Case Book. Available at https://goldman.ncl.ac.uk / ISBN: 978-1-7396044-1-7

Last updated
2023-10-09 21:26:21

Licence
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons Licence

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