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Cases: 6


Adapting to challenges: A journey during the COVID-19 pandemic

The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.

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Bridging gaps and fostering inclusion: A social enterprise case

This case study examines key aspects of starting a social enterprise and how transferrable commercial experiences can be. It explores the challenges, strategies, and transformative impact of establishing a socially-focused organisation that bridges gaps, fosters inclusivity, and drives positive change within the business landscape.

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From Tech-Driven to Customer-Centric: A Transformational Journey

This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.

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Meetings in flux: Adapting the leadership toolkit for a changing world

The case considers a non-exec Chair’s insights into how the pandemic offered an opportunity for reflection on the status quo.

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Pivoting for success: How Integrated Micro Products competed and thrived in telecommunications

This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.

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Unleashing Your Superpower: Exploring the Impact of Scale-Ups on Career Development and Economic Growth

This case discusses insights into scale-ups' role in career development and economic growth, emphasising their job creation potential and the importance of aligning university education with market needs.

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