The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.
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This case study examines key aspects of starting a social enterprise and how transferrable commercial experiences can be. It explores the challenges, strategies, and transformative impact of establishing a socially-focused organisation that bridges gaps, fosters inclusivity, and drives positive change within the business landscape.
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This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.
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The case considers a non-exec Chair’s insights into how the pandemic offered an opportunity for reflection on the status quo.
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The case study considers a transitioning from business to public sector leadership, focusing on the challenges and skills required.
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This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.
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This case study examines an important aspect of the entrepreneurial journey, namely how to build, lead, nurture and reward a teams building new ventures.
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This case discusses insights into scale-ups' role in career development and economic growth, emphasising their job creation potential and the importance of aligning university education with market needs.
Read MoreThe teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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