This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.
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The case considers a non-exec Chair’s insights into how the pandemic offered an opportunity for reflection on the status quo.
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This case study examines an important aspect of the entrepreneurial journey, namely how to build, lead, nurture and reward a teams building new ventures.
Read MoreThe teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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