Teaching Cases

The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.

Tags: pandemic; leadership; disruption; communication; remote working; marketing; work engagement

This case study examines key aspects of starting a social enterprise and how transferrable commercial experiences can be. It explores the challenges, strategies, and transformative impact of establishing a socially-focused organisation that bridges gaps, fosters inclusivity, and drives positive change within the business landscape.

Tags: entrepreneurship; entrepreneurship; inclusivity; innovation; impact measurement

This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.

Tags: customer-centric; innovation; innovation; industry; transformation; case study; paradigm shift; customer satisfaction; balancing; leadership

The case considers a non-exec Chair’s insights into how the pandemic offered an opportunity for reflection on the status quo.

Tags: pandemic; leadership; crisis management; crisis management; meetings; trust and empowerment; board meetings; non-exec chairs; organisational adaptability

The case study considers a transitioning from business to public sector leadership, focusing on the challenges and skills required.

Tags: public sector leadership; transition and adaptation; political dynamics; long-term vision; long-term vision; bureaucratic challenges; stakeholder engagement; collaborative decision-making; transparency and accountability; advocacy skills.

This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.

Tags: innovation; market dynamics; business adaptability; strategic positioning; telecommunications; telecommunications

This case study examines an important aspect of the entrepreneurial journey, namely how to build, lead, nurture and reward a teams building new ventures.

Tags: teams; leadership; talent; personal development; empowerment; rewards; rewards