Teaching Cases

Cases: 3

Adapting to challenges: A journey during the COVID-19 pandemic

The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.

From Tech-Driven to Customer-Centric: A Transformational Journey

This case study explores the consequences of an industry that placed excessive emphasis on technical and product innovation, while neglecting a customer-centric approach. It discusses how such an imbalance can affect business and end-users.

Pivoting for success: How Integrated Micro Products competed and thrived in telecommunications

This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.

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