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Teaching Cases
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The Teaching Cases are a series of educational resources that provide a unique and insightful perspective on the world of business and innovation.
ISBN: 978-1-7396044-1-7
The case focuses on Vertual's response to the COVID-19 pandemic. The case explores the challenges faced by Vertual during the pandemic, the decisions made by the CEO, and the subsequent outcomes and lessons learned.
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The case considers a non-exec Chair’s insights into how the pandemic offered an opportunity for reflection on the status quo.
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This case study illustrates how strategic positioning, technological acumen, and timely adaptations can lead to transformation, growth, and sustained success in the dynamic world of technology and business.
Read MoreThe teaching cases provide real-world examples and practical insights that can be used by students, educators, and professionals alike.
ISBN: 978-1-7396044-1-7
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